Lots of things

What the services and facilities people will look forward to? There are lots of things to consider among the industry. Let cannot do well with only one organization. It Just likes a intangible product, if you want attract people to choose that you must need to do well prepared for their planning , delivering, advertising. 2. The structure of the travel, tourism and hospitality Industry First of all, there are so many different aspects to define the tourism Industry . Most of us will follow the definition from the World Tourism Organization (WTFO).It defines Tourism as one activities of human traveling to and staying in places outside their usual area for not more than one year for leisure, business, and other purposes. And in side the Tourism, it related to many parts of business and organizations to promote the tourism product. They consist three sectors from the tourism environment. There are public sectors, private sectors and voluntary sectors. The public sectors mean the governm ent of the country involved in the industry of tourism directly or indirectly, for example, the National Tourism Organization (ONTO).What the public sectors to do s by directly building the facilities and destinations or training the people who work related to the Industry Indirectly. And what the public sectors done will make a widely range of Influence to the relevant travel Issues all around the world-Next the private sectors covers all the commercial businesses Like the chain hotels, airlines, restaurants or even the tour operators-This kind of sectors' purpose is making money and it can contains all levels of distribution chain, which means the private sectors can be a suppliers, wholesalers and the retailers at the same time.What's more is the voluntary sectors, they are not the organization pursuing profit compared to the private sector. Let represents the specific interests of the members in the group and formed a unique purpose to promote the tourism.For example, the Nation al Association of Travel Agents Singapore, it promotes and enhance cooperation between the travel agents, playing an important role of negotiating for members and to make the public understand the services which the members can provide which Is a guarantee of competence-And besides the tourism, the part of travel also can be operated to many kinds of way-Sea travel Like the cruise trip, people choose the cruise instead of flight because it provides everything you need from entertainment, beautiful views of countryside and even the traditional local spot of the destinations.Air travel is so common to describe, by the airplane people can go another place with the shortest time and figure out international, cultural different backgrounds. And domestic road travel provide a convenient way for the visitors that they can go anyway in the country, driving by themselves which not limited by time or money else. What's more, the hospitality industry according to different sized operations,dif ferent customers can divided to many kinds of sector. For instance, the accommodation, gambling, holidays park,events,visitors attraction and so on.For example, the Singapore Airlines takeovers the Jetsam Airlines to make their customers have more choices of flight lines. Instead of horizontal integration, vertical integration is make the company gets greater control and it involved in different levels of operations. Compared to backward vertical integration, forward vertical integration is more common. It is mean the company buys the further down equines under then distribution chain. On the other hand is mean that the forward vertical integration gaining more closer to the consumer.For example, the Airline company takeover the travel agent to obtain well control the distribution and plan, organize more efficient, profitable package for the company. Backward vertical integration mean the company buy upward business and it is moving further from the customers. For example, the Thoma s Cook Holidays setting up Thomas Cook Airways. In conclusion, we can find that the integration leads to more control and benefit to one business.

Coffee

Marketing Individual Assignment 3 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines, various product items in each product line and within each item is the product depth.Firstly, the product line is a group of product or service items that are closely related because they are sold to the same consumer groups, are marketed through the same types of outlets, have similar usage or fall within given price ranges. Thus, Trung Nguyen Coffee’s product lines are: Trung Nguyen Coffee, Passiona Coffee and G7 Instant Coffee. The Passiona Coffee targets at consumers looking for low-caffeine coffee and especially women, while the G7 Instant coffees are made for people who are too busy to brew a cup of coffee themselves.Trung Nguyen Coffee h as 3 different product items, namely Creative Coffee, Blend Coffee and Espresso Coffee. Passiona Coffee consists of 2 product item, Passiona roasted coffee and Instant Passiona coffee. As for the G7 Instant Coffees, the product items are G7 Pure soluble, G7 Cappuccino and G7 Instant 3-in-1 coffee. Lastly, product depth is the number of variants in a product item. Trung Nguyen’s product depth of Creative coffee includes the Weasel Coffee and Legendee Coffee. Also, some variations of G7 Cappuccino are the Mocha G7 cappuccino and Hazelnut G7 cappuccino.Different sizes of coffees are considered as product depth as well. For example, the G7 Instant 3-in-1 coffee is sold in 3 different sizes: a box of 18 cafe sticks, a bag of 22 sachets or a bulk pack bag of 100 sachets. Table1: Summary of product mix of Trung Nguyen | Product lines| | Trung Nguyen Coffee| Passiona Coffee| G7 Instant Coffee| Product items| -Blend coffee-Espresso coffee-Creative coffee Product depth: Weasel coffeeLe gendee coffee| -Passiona roasted coffee-Passiona instant coffee| -G7 Pure soluble-G7 cappuccinoProduct epth:Mocha G7 cappuccinoHazelnut G7 cappuccino-G7 instant 3-in-1Product depth:box of 18 cafe sticksbag of 22 sachetsbulk pack bag of 100 sachets| Key attributes refer to the most important characteristics of a product. Trung Nguyen makes its point of difference through its key attributes like using the best coffee beans, unique brewing style and the new coffee concept. Trung Nguyen has a unique selling point because some coffees offered cannot be found anywhere else. Its coffees are authentically Vietnamese. For example, the Weasel coffee is produced based on the legend in Vietnam.To differentiate itself from its competitors, these key attributes must communicate benefits for consumers. The coffee offered by Trung Nguyen is of a higher quality compared to other coffee brands because they use the best coffee beans sourced from four of the world’s best coffee-growing regions. In addition, Trung Nguyen is awarded with the EureGAP certificate for its good agricultural practices such as having consistently good quality coffee beans and using environmentally friendly technologies. Coupled with their oriental secrets, consumers would prefer Trung Nguyen because their coffee is brewed much more aromatic and rich.Trung Nguyen used their new concept of coffee to set up a â€Å"Creative Coffee House† in order to differentiate itself and gain market share. It is now well-known for the innovative clubhouse whereby customers can enjoy coffee in a beautiful and sentimental ambience while experiencing Vietnamese cultural events and exhibitions. For consumers who value such innovative product services, they will choose Trung Nguyen’s coffee over the other â€Å"grab a coffee to go† coffee styles. 2) What are the roles of branding? What are the benefits of branding to sellers and buyers in the coffee market.The role of branding is to create an ident ity for the product. The identity created can have some personalities and can gain brand equity. Benefits of branding Some benefits of branding for sellers of the Trung Nguyen coffee are that they are able to accentuate the bases of differentiation from its competitors due to its distinct identity. They can obtain legal protection like trademarks to avoid copycats of their brand. The counterfeit products are capable of stealing Trung Nguyen’s sales when consumers are unsure of how the real packaging of coffee looks like.There is also a chance for the counterfeit coffee to ruin Trung Nguyen’s reputation. Consumers who bought the counterfeit coffee by mistake may view Trung Nguyen to be of a lousier quality instead. All this would be effectively prevented by branding because counterfeiting is an offense. Brand equity is created by branding and careful marketing. Trung Nguyen can in turn earn higher profits as consumers are willing to pay a higher price for this particula r brand of coffee. Also, brand equity can lead to higher economic value of the brand, whereby it becomes an asset for Trung Nguyen when it wishes to sell its brand.Last but not least, Trung Nguyen can achieve brand loyalty through creating preferences towards their brand. If Trung Nguyen coffee is able to sustain a consistently good quality coffee product, consumers would remember the brand, spread the word around and continually purchase its coffee. On the buyers end, they may reap the most benefits from Trung Nguyen’s branding. Coffee is a convenience product and it is important to make it easy to find. Consumers will be able to correctly identify the products in a short period of time due to Trung Nguyen’s branding thus becoming more efficient shoppers.Furthermore, consumers may gain assurance of product quality and performance. Employees need to ensure products offered are of consistently good quality and so are specially trained to deliver this promise. Consumers will remain loyal to Trung Nguyen coffee because they are satisfied with this brand and have no need to search for another. 3) What constitutes the brand identity of Trung Nguyen? What is your evaluation of this identity? How can the brand identity be improved? Brand identity is the noticeable elements of a brand and also what the organization wants consumers to perceive the brand as.It constitutes of â€Å"Trung Nguyen† as its name, the logo and its tagline â€Å"Explore creative inspiration† A successful brand name should reflect the personality and values of the brand, be simple, memorable, positive and emotional. A logo is the image that embodies an organization. It is one of the most prominent branding elements that consumers will think of when someone mentions the company. A good brand logo should be memorable, futuristic and consistent and be able to portray the benefits to its target audience. The tagline must be simple and easy to remember.It also needs to rem ain short since the tagline is always incorporated into many marketing pieces. Evaluation of brand name: Consumers associate Trung Nguyen to â€Å"Central highlands† which refers to Dak Lak, the county capital of coffee where green coffee is grown. This gives an advantageous association between Trung Nguyen and high quality and fresh coffee beans. Also, the brand name represents the uniqueness and richness of the Vietnamese culture. However, the name Trung Nguyen does not hold any meaning for non-Vietnamese. This may alienate consumers from other parts of the world.Another bad point could be that its name is hard to pronounce for non- Vietnamese consumers. Possible improvements: Because the company’s name has been around since 1996 when it was founded, it cannot be changed otherwise the company has to build up brand awareness from scratch all over again. Thus, the company should work hard in educating people and let them understand the positive association between Trun g Nguyen and â€Å"Central highlands†. For example, they could use their existing Internet website and include this under the â€Å"learn more† option.People visiting the website can then learn about the association and slowly adopt Trung Nguyen as their favourite coffee. Evaluation of logo In my opinion, the logo might be a little small and insignificant. Psychological influences such as selective exposure and retention affects consumer buying behaviour. For example, the appealing cup of coffee printed on its packaging of Creative coffee may distract the consumers from the brand name. The logo is also unattractive and boring due to the usage of dull and non-contrasting colours. The font used in the logo has little stylistic variations making it rather boring as well.Possible improvements Firstly, the logo should be scaled to a bigger size. Also, the marketing manager of Trung Nguyen can make use of brighter and more contrasting colours to make its logo more outstandin g and attention-catching. The font could be changed to something cursive. This can better capture consumer’s attention thus leaving a deeper impression and resulting in better brand memory and recognition. For example Coca Cola, with its logo in a strikingly bright red background and white cursive words, is very successful at making sure that every consumer remembers it.Evaluation of tagline: Trung Nguyen’s tagline â€Å"Explore creative inspiration† consists of only 3 simple words hence should be relatively easy for everyone to remember. However, Trung Nguyen tagline is still quite foreign to people across the globe as they do not use much above-the-line marketing. Possible improvements Through the print media and mass media, Trung Nguyen can improve this aspect of its brand identity. The marketing manager could set up a Facebook page and make it known to people. Maintaining a Facebook page is relatively low-cost as compared to constant TV advertisements.Becaus e millions of people are using Facebook, it is very effective for Trung Nguyen to get their brand identity across. Another point of improvement also through the mass media is through its online website. Perhaps the tagline can be added in the â€Å"history of Trung Nguyen† tab as it is currently not. On top of that, they can make use of emotional branding to elicit a favourable emotional response. Adding emotional words like â€Å"Happy†, â€Å"Healthy† and â€Å"Beautiful† could boost sales of their coffee.As consumers become increasingly aware of health and beauty these days, Trung Nguyen can market more of their Passiona coffee which is enriched with collagen, vitamin PP and other rare oriental herbs through its tagline. 4) What is the branding strategy of Trung Nguyen? What are the advantages and risks of this branding strategy? Trung Nguyen uses an umbrella branding strategy. Different types of coffees have a sub-brand which combines the corporate br and with a new brand. Trung Nguyen’s Passiona Roasted coffee and Trung Nguyen’s Espresso coffee are 2 examples. Advantages of umbrella branding:Capitalizing on the existing brand equity of Trung Nguyen, it can sell newly introduced products quickly. Consumers who have had a good experience with its coffee will transfer this favourable attitude to new items. For instance, Trung Nguyen’s Creative coffee may have been developed earlier than Passiona coffee. Consumers who liked Creative coffee would have a higher chance of buying the Passiona coffee because they are under the same brand and so would also be of an equally good quality. Furthermore, the Passiona coffee can be set at a higher price as consumers are willing to pay more for brand value.This can bring about additional profits for Trung Nguyen. Another advantage of using an umbrella brand is a lower advertising and promotion costs. Trung Nguyen only needs to come up with a single advertisement because its coffees share one identity. Also, because Trung Nguyen is used on all of the products, level of brand awareness is easy to raise. To name an example of a successful sub-branding strategy, Gatorade has developed and introduced Gatorade Frost, Gatorade G2, Gatorade energy bar, etc into the market and stayed popular being the leading sports drink brand in many countries.Risks of umbrella branding: In every marketing strategy there is bound to be a down side. Some risks of umbrella branding are that the failure of one type of coffee may affect the sales of the whole Trung Nguyen branded products. It is inadvisable to put all the eggs into one basket. For instance, if the production G7 Mocha had some discrepancy that caused the coffee to be too sweet, consumers may feel that the rest of Trung Nguyen packet instant coffees are as sweet and so switch over to Nescafe coffee instead.Secondly, sales of one product item may come at the expense of other items offered in the same product line. L astly, the meaning of Trung Nguyen may also be diluted with an umbrella branding strategy. Apart from coffee, Trung Nguyen also has other product such as Green Tea, Oolong tea, etc. However, Trung Nguyen refers to Dak Lak, the county capital of coffee and so offering tea as an alternative beverage is not so relevant to the brand name.

Presentation Essay Example | Topics and Well Written Essays - 500 words - 8

Presentation - Essay Example Since it’s an emerging market, Stiff competition due to increased number of facilities, Strict and rigid government policies which are not providing them with enough room and a shortage of competent and qualified staff since are the major challenges faced by the organization. The government has been changing its policies, rules and regulations pretty abruptly thus providing the staff and organization with no time to adapt and make things go haphazard. When it comes to the safety of their workers the organization has strict rules and takes serious precautionary measures. Major safety measures include an always ready emergency team and an isolation room for contagious outbreaks. It is the safety measures that keep the facility running and earn the trust of their clients. Time management is one of the most important tasks at a hospital and it is considered to be the duty of a hospital manager to: Prepare timetables, Maintain discipline, Make sure everything is done in order, Perform daily chores, and Keep the hospital managed. If one of the mentioned things goes out of order or the given time table is not followed by the employees, running a healthcare facility would get a lot more difficult for the healthcare executive. It is his duty to keep people at their positions and remind them of what their jobs are. Managers in the field of health and medicine are known as healthcare executives/Hospital managers. These personnel are specially trained to manage either a specialized unit of a hospital or the whole facility. Healthcare executives are also trained to keep them aware of the regularly changing health laws and new regulations. These officials must have some medical knowledge to understand the procedure being undertaken in their facilities and their possible consequence in order to manage any worst outcome. Healthcare executives have a decent pay-scale when compared to the other executive jobs.

Catherine the Great and enlightened absolutism in Russia Coursework

Catherine the Great and enlightened absolutism in Russia - Coursework Example They also condemned those, who lived under the rules of doubtful traditions, full of irrationality and superstitions. Enlighteners did not deny the existence of God, in spite they tried to explain it rationally, and attacked institutions of Church because of their conservatism and corruption. Acceptance of God within the Enlightenment has led to the image of wise and rational absolute monarch as an ideal governing system - a view that has been accepted by many rulers of that time. The term "enlightened absolutism" dates back to 1847 when the historian Wilhelm Roseler first used it to describe the policy of certain European rulers in 1760-1790 (Henderson, 2005). Frederick II of Prussia (1740-1786), Charles III of Spain (1759-1788), Catherine II of Russia (1762-1796), Holy Roman Emperor Joseph II (1765-1790), Gustavus III of Sweden (1771-1792) - all these rulers were absolute monarchs, and all of them were influenced by principles of the Enlightenment. This doctrine applied by monarchs in governing their countries put much greater emphasis on rationality in compare with arbitrary rules of their predecessors. However, there were significant differences in understanding the Enlightenment among rulers. Shaped by the geographic, demographic and cultural specifics, enlightened absolutism has taken a unique form in every state where it was embraced. Although smaller than it is today, Russia occupied a large territory stretching from Baltic Sea to Alaska (East to West) and from Arctic Ocean to Caspian Sea without the access to Black Sea (North to South) by the middle of 18th century. At that time the population of the country was about 18 million people (Riasanovsky, 1999). Such vast lands and huge population were always hard to control from a single centre. Monarchs had to rely greatly on nobles, which had almost unlimited power within their domains, especially in distant regions of Russia. Such great power given to nobles complicated the concept of enlightened absolutism, according to which a ruler must have absolute control. Typically for European absolutist states of that time, Russian treasury was supplied mainly through the increase of taxes (direct or indirect), while the main sources of expenditure were army and navy, governance, and court maintenance in the descending order. Only a small part of budget was planned for th e development of culture, education, and sciences. Such internal policy was implanted by nobles, and even if a monarch wanted, it was almost impossible to go against their interests. Meanwhile, concerns of serfs, which comprised about half of Russian population, were left out of account. The excessive protection of nobles' interest has led to the continued existence of serfdom cancelled only in 1861 in Russia. Cultural factors had a positive influence on the development of enlightened absolutism policy. Although the majority of Russian population was uneducated, the belief in 'a kind and fair tsar' was always a part of cultural tradition in imperial Russia. Nobles were often set off against the monarch in the eyes of peasants. At the same time, fascination with the European culture and the rise of the Enlightenment caused the spread of ideas among educated classes attacking serfdom as a retrograde and economically unprofitable system. The intrusion of Church

Columbia Space Shuttle Case Study Example | Topics and Well Written Essays - 500 words

Columbia Space Shuttle - Case Study Example A completed checklist of parts and function should have been confirmed and reconfirmed by the experts to get a 101% assurance of perfection before set off. There should be ‘no rock left unturned’. Otherwise, there should be no room or space for ambiguity because everything can be calculated closest to precision considering previous projects of similar nature and the perspectives gained by the organizational manpower. In reality, the tragedy should not have happened. Gross negligence is a real management problem and not simple ambiguity. This is because this is a scientific undertaking which follows protocol scientific pattern of doing things. An extensive laboratory test is usually conducted on all materials prior to its employment. Thus, ambiguity cannot be taken as a justification for the tragedy. Though some experts may suppose probable defects on human ability to recognize some extents of risk (Roberto et al, 2006), scientific undertakings like materials for spacecra ft capability to withstand the forces of nature are common engineering prowess. Otherwise, the crew must have been aware of the risk knowing that their mechanics were not perfect and that materials were not perfected accordingly.Conclusion The Columbia space shuttle mishap was the result of gross negligence on scientific pattern protocols. Ambiguities should not have been tolerated considering the extent of a laboratory test on materials before its use, and management should have been firm and through considering the scientific nature of the project.

Business Formal analytical report Research Paper

Business Formal analytical report - Research Paper Example In addition, the report has proposed a plan that will be followed to carry out the research plus the schedules on how the research will be carried out. I hope you find this report helpful in regards to lowering employee turnover and improving customer service at green park hotel. If you have any questions or comments regarding my recommendation feel free to contact me at (814) 862-7480. I hope you are going to approve this report to enable me and my teams research this problem concerning Green Park Hotel which will bring back its glorious image. Green Park Hotel, in the past, used to run its services smoothly and there were no major problems within the business. Currently, Green Park faces a big problem of high employee turnover and many complaints from customers concerning service quality. Customers for the entity used to leave good comments at the end of most services they received from the hotel. However, things have changed in the recent past with the most notable transformation being high employee turnover. In fact, the hotel replaces employees almost on a weekly basis. Moreover, the hotel has lost a huge stake in its market capitalization. Competitors are drowning a huge part of the once large market. Customers have hurled several complaints at our employees, and some have even gone ahead to publicize how some of our services have deteriorated. The report has defined the problem at hand, which is lowering employee turnover and improving customer service at Green Park Hotel. Thereafter various alternative solutions have been given, then there is an argument for the solution which satisfies the criteria best and finally a conclusion and recommendation follow respectively. I am writing to seek your approval to come up with a report for lowering employee turnover and improving customer service at Green Park hotel after an intensive research. On completion of the research, the operational management team for the hotel will receive the

New Product Paper Research Example | Topics and Well Written Essays - 1250 words

New Product - Research Paper Example This paper proposes to launch a new car, Eco-Zen, which will be running on water-fuelled technology. It has been observed that segmentation of market and targeting potential consumers are essential prior to the launch of a new product. It helps in making marketing mix for a particular product (Wedel, Kamakura and Bà ¶ckenholt, â€Å"Marketing data, models and decisions†). There are generally four major market segmentation procedures such as: To segment the market for Eco-Zen, geographical and socioeconomic factors will be followed. Among geographical factors metropolitan areas have been considered and among socioeconomic factor income is the most important variable for this product. According to the researchers, certain section of consumers prefers to purchase a premium product as it is closely related to the status symbol. It also satisfies their high self-esteem (Goyat 45-55). Manufacturers are launching this product to promote green-marketing concept and this car will completely eliminate toxic emissions that are currently rampant in the existing automobile industry. So, market segmentation of the car is being done on the basis of geographical factors and marketers need to find regions where consumers are ready to experiment with new innovation. In the introductory phase Eco-Zen will be accepted in metropolitan areas only because these areas are already equipped with required physical infrastructures such as broad roads and highways. To be more specific and accurate about right customer, the market must be further segmented into socioeconomic categories such as their income and affordability in particular. Income is the most important determinant to decide whether the customer is able to purchase the car or not. This is the main reason why the purchasing power of consumers is important variable here. The product is going to follow a premium pricing strategy, so consumers in the higher income group

The Businesses of Industrial and Organic Food and its effect on Human Research Paper

The Businesses of Industrial and Organic Food and its effect on Human Health - Research Paper Example Some of the typical practices that have enabled this include the use of synthetic fertilizers and pesticides. Industrial foods should be abolished because they are hazardous to people, animals and the environment and replaced with organic foods which have more nutrients, are less expensive, and more benefits to humans and the environment. These industrial operations have been of great importance in increasing food production, meeting the global food demand and maximizing profits in agriculture. However, a close evaluation of industrial food shows that it threatens to drive the people it is saving from starvation to extinction. Without much bargain, industrial food should be abolished because it is hazardous to human beings, animals and the environment; instead, people should make a massive shift to organic food which not only allows them to benefit from all its nutrients but also, it is friendly and less costly to their bodies and the planet. Problems of Industrial Food and Their Sol utions There’s no denying that the impacts of industrial agricultural are far-reaching and pose a real threat on the environment, animals and more particular, human beings. Obesity One of the major problems that has come along with industrial food and which is less associated with organic food is obesity. It is important that people get enough food to eat. However, it is something else when the same food turns around and makes people bigger than they should be and thus threaten their survival. A large quantity of industrial food is one of the reasons why the US is flooding with adverts promoting cheap and fast food like chicken, pizza, fries, burgers and other readily-available meals (facts .com 2012).Weber (2009) describes this food as adulterated food because they entice with their depictions of fatty, starchy and juicy essences. This has made people to much more than they should per meal. Solution The solution to the problem of obesity is for people to insist on buying and consuming organic and this food should be taken in their processed forms. Eating them in their non-processed forms will ensure that they maintain their natural texture and fiber content. This is important in regulating food intake unlike softened and salted or sweetened foods. Toxicity and Other Harmful Health Effects Some of the chemicals like artificial fertilizers and pesticides used in the production of industrial food find their way to these foods. Some of them are easily washed by rain but some diffuse through the leaves and fruits. This content can be significantly high when there is no rain to wash some of it off. During the rainy season, the chemicals washed in to the soil find their way back to the plant as it absorbs nutrients from the soil. This can be particularly dangerous if the root tubers of the plant are used as human food. This explanation reveals that on ingesting such fruits, vegetables or roots, people will not only be eating food that has low nutritional valu e but also, that contains toxins. The same applies to products from factory-raised animals. Their products, especially meat, fat and milk could contain the drugs, contains hormones or antibiotics they fed on. For example, residual chemicals like dioxin, PCBs, DDTs among other pesticides concentrate themselves on animal fat and people who will eat them instead of

Odysseus as an Epic Hero Essay Example for Free

Odysseus as an Epic Hero Essay What is an epic hero? Homers’ â€Å"Odyssey† is about an epic hero named Odysseus and his quest home. â€Å"The Odyssey† begins after the Trojan war had left Odysseus trapped, pointlessly seafaring for 10 years after angering Poseidon, the god of the sea. He tries desperately to return home to Ithaka and his wife, Penelope, and newborn son, Telemachus. Odysseus then has many hardships upon which he overcomes through his intelligence and wit. Odysseus is an epic hero because he is intelligent, he listens to the god’s advice, and he is witty; able to think on his feet. With the help of the gods he can survive things most men couldn’t. First, nearing the end of the Epic, Odysseus continues to use his intelligence to overcome obstacles and hardships. Upon one attempt to return home, Odysseus must pass the island of the Sirens. He has his men plug their ears with beeswax but not before he tells them his place in the plan: â€Å"Take me and bind me to the crosspiece half way up the mast; bind me as I stand upright, with a bond so fast that I cannot possibly break away, and lash the ropes ends to the mast itself. If I beg and pray you to set me free, then bind me more tightly still. Even though Odysseus gives into the weakness of the sirens’ song, he is unable to escape from the bonds of the rope and his previous intelligence saves him. Once he arrives in Ithaca, Odysseus once again uses his intelligence to overcome his suitors and reclaim his estate. When he first encounters the people of his land, he wisely chooses to remain anonymous, avoiding an unplanned struggle or fight. Odysseus then reveals himself to his son and few servants to plan an attack on the suitors. At a contest to see if anyone can string Odysseus’s bow, the hero plans his attack after stringing the bow and firing on the suitors. His son and servants have the other arms and they massacre the entire group of suitors. This was one of Odysseus’s final acts of brilliance to conclude the epic. Furthermore, there are many instances throughout the epic where Odysseus takes the advice of the gods to overcome the obstacles he is faced with. One of the first events is when Odysseus encounters Aeolus, the god of winds. Many men would not trust this god and not accept his secret bag of wind, believing it would be a plague of some sort. But, Odysseus accepts Aeolus’ bag of winds and treats him with hospitality. Another instance where Odysseus accepts the gods’ guidance is when the hero listens to Hermes on how to overcome Circe: â€Å"But Hermes met me, with his golden wand, barring the way-a boy whose lip was downy in the first bloom of mankind, so he seemed. He took my hand and spoke as though he knew me. † By Hermes insight, Odysseus eats the food that is given to him and patiently waits for the right time to strike. Odysseus subdues Circe and forces her to free his men from the bondage of swine. After living in luxury with Circe for a year, he listens to her advice on how to return to his homeland of Ithaca. Finally, one of the first obstacles Odysseus conquers is the defeat of the Cyclops. Once trapped in the cave of the one-eyed monster, Odysseus must devise a plan and fast, the giant had taken to consuming his men. This is where Odysseus’ wit comes into play. Cunningly, Odysseus gets the Cyclops drunk and allows him to fall into slumber. He then blinds the Cyclops with a red-hot spear, knowing intelligently enough that if he kills the Cyclops they will be trapped forever. Searching for help, the giant opens the cave. Earlier, Odysseus says: â€Å"My name is Nobody: mother, father, and friends, everybody calls me Nobody. When the blinded giant is seeking help from his brothers, he proclaims that, â€Å"Nobody† blinded him. Therefore, Odysseus and his men escape with their lives by the means of this hero’s wit.? In conclusion, through this intelligence and wit with advice from the gods, Odysseus overcomes all of his obstacles against all odds. Being a true hero, the Achaeans look up to Odysseus as a role model with his intelligence, wit, and godly insight. It is because of these three traits that Odysseus is considered an epic hero and is never to be forgotten.

The primary target of Tennysons poetry Essay Example for Free

The primary target of Tennysons poetry Essay â€Å"The primary target of Tennyson’s poetry is Victorian greed and materialism. † How far do you agree with this view of Tennyson’s poetry? In your answer you should either refer to two or three poems in detail or range more widely through the whole selection. Tennyson throughout his poetry focuses on greed and materialism when reflecting on the changing times in society and the growing of ‘the work of the days of man’ and the golden age. He does this particularly in ‘Maud’ In ‘Morte D’Arthur’. ‘Maud’ is poem written about a man who loses his father after he is murdered by a business friend . Tennyson uses this as the basis to explore the mental instability of the speaker which he uses to explore other issues such as Victorian greed and materialism. In ‘Maud’ Tennyson undertakes a psychological exploration of the speaker ‘maud’ who seems to have gone mad after losing his father . He focuses on the greed and materialism on how the speaker’s father was unjustly killed by his fellow business partner . He says : ‘ gorged scheme that had left us flaccid and drain’d’ This literally translates as sucked us dry which shows how selfish the business partner was so on the whole reflects society’s greediness . Then Tennyson goes on to criticise the actions of society and you can see this clearly when the speaker talks of how ‘blessings of Peace? ’ have been ‘made into a curse’ by society. This implies to the reader that society has become so corrupt , greedy and selfish that even positive things , ‘blessings’ have been turned into bad things ‘curses’. The speaker muses on how no there are ‘pickpockets’ , ‘each hand lusting for all that is not its own’. There is now so much greediness in society that people want to own what is not theirs. Throughout the Victorian era there was a radical change with the advance of science for example Darwin and his evolution of species which went against Religious beliefs that God created Everything . Tennyson having strong faith in Christianity highlights how this new age ‘the golden age’ despite it’s breakthroughs poses danger to society and humanity through the speaker. The speaker says ‘these are the days of advance , the works of men of mind,’ . Tennyson using satire because he is mocking the idea of the works of men are and can be better than the the works of God and the substation of works ‘of God ’ with ‘of men of mind’ makes this very obvious to the reader.

An analysis of Criminology and its history

An analysis of Criminology and its history Legally speaking, a crime is an act that is punishable by law. A person is called criminal who has committed such a legally prohibited act. But still there are some other criteria based on which a person is determined as a criminal or not a criminal. Criminology is considered a the scientific study which relates both the individual and society to the criminal behavior, including the nature, extent, causes, and control of this behavoir. Since Criminology is fueled from different field like behavioral sciences, sociologists(especially the sociology of deviance) , social anthropologists and law therefore it is an interdisciplinary field in these academic fields[1]. In 1885, an Italian law professor Raffaele Garofalo was the first one who coined the term criminology as criminologia. But later, analogous French term criminologie was used by French anthropologist Paul Topinard around the same time[1] Since Criminology is a related to crime therefore questions come in ones mind that what is crime? Why and what reasons make people to commit crimes and is there any way to stop crime from being committed? Every day criminologists ask these kinds of questions, and some other questions that are similar to these. Criminology is a continuously growing field, because every day philosophers come up with new theories and research that link people, society and crime. The main field of criminology has many subfields that contain a number of different theories and philosophies, where they provide a link among criminal, crime and criminal behavior. Classical Criminology and Positivist Criminology are the two main criminology perspectives. Today the field of criminology is made up of these two basic theories and some other theories (like them) and they all collaborate together to provide theoretical framwork that relates both the individual and society to the criminal behavior. [2] History : In the mid-17th century, criminology came into existence when social philosophers started thinking about the crime and concepts of law[1] (3) Historically criminologists have written very little about the subject of philosophy. Similarly the philosophers have not written much about the crime and criminology field. Due to which, an implicit gap is created betwwen philosophy and criminology which has been absent either in the theoretical assumption of criminologists or in the more general metaphysical , ethical and legal writing of philosopher. However, one thing is sure throughout the history that law and justice were the most important concerns of the philosophers (e.g. Solomon and Murphy1990; Friedrich 1963). Many of the most important philosophers minds, from Plato, Thomas Aquinas and Saint Augustine, to Immanuel Kant, Jeremy Bentham, Cesare Beccaria, have dealt with the complexities of social obligation, social offence, social control and societal response to crime openly and intensely. Indeed, crime, as it seems, was never considered properly as philosophical issue. But , at various points in time in the historical, one can find that the subject of criminal behavior was considered by the philosophy, medical philosophy, theology and as well as by ethics where it was considered as a subset of immoral conduct,. But still crime was remained noticeably absent from the most important philosophical theories that is the general ontological, epistemological, ethical and aesthetical analysis. These theories might suggest new viewpoints and different directions for its general comprehension as well as specific applications of it in law and justice studies. Similarly the field fo philosophy and its corresponding intellectual subfields (i-e ontological, epistemological, ethical and aesthetical) never considered the criminological concerns properly. Therefore criminology evolved into a increasingly interdisciplinary as an independent field having its own scholars and practitioners where philosophy and criminology were regarded as distinct and unrelated subject perhaps. But still it can be seen that crimilogy and philosophy were related to each other in number of ways and the junction of crimilogy and philosophy were described by scholars in both camps. The aim is not to fill the gap between the two. But the above discussion is provided in order to understand how the two field were dealt before and how they created a relation to each other. Note: Due to the time limitation and number of pages I have to write (10 pages at most), I will only discuss some of the important theories that have great influence on the criminology. Now First, I will concentrate on how the concept and study of crime developed through the history by considering its progress from ancient times to the Middle Ages, then to the modernity and more recently to the postmodernity. In this essay my aim is explain different ways that how the philosophers, from philosophy field, has address the issue of crime. Also how such conceptions have been used to broader intellectual and social transformation. Secondly we will see that how the philosophy is introduced into criminology field. Crime in philosophy: For many years, philosophy and social science were one and the same. The philosophers associated with psychology , sociology and criminology( called psychologist, sociologist, and criminologists of ancient times) and from the Middle Ages were confined to these fields because they entertained only those sort of questions which were related to their specific field. It was then that these sorts of questions, during the subsequent historical periods, became a part of specific academic disciplines (Rosenberg 1988) [] Therefore after the affiliation of the criminology with different disciplines, the philosophers, of these disciplines, started to examine the essential questions of crimilogy that is what is crime , Why and what reasons make people to commit crimes, why certain people have a criminal behavior , and how system of justice should take action against the lawbreakers. When we look at most of the books on criminology or criminological theory, they begin their historical description from the Cesare Beccaria (Beccaria 1764) philosophy. [] Until then, throughout the years of Western philosophy, crime, law and justice were at least implicit topics that precede him. Criminology and its Philosophical consideration can be traced back to Plato at least, and after this era comes the Middle Ages where the criminology became the subject of theological concerns , later entered to the cause-effect discourse of modernity through the meditative thinking of Beccaria and Bentham. After the modernity it entered to the scientific discourse of the early biological positivists and then finally to the postmodernity. Although crime is social fact, but still the particular realities of crime are relative to time and place. Therefore whatever speculation, implicit or explicit, might be derived from Plato or Kant, the philosophy of crime in ancient Greece or 18 century German was radically different in western world from what we find today. Midlle Age: In Middle Ages, there was a profound influence of the theology on human conceptualization of the world (e.g. Hyman and Walsh 1983; Solomon and Higgins 1996). []The Middle Ages observed the end of the Greek-inspired crime as vice philosophy and thereafter the theological-inspired crime as sin philosophy was emerged. Both human world and social life, throughout the Middle Ages, were considered to be characterized by a constant struggle where the forces of good and evil were uneven and were against one another. There was only one important respect the soul ,in which the Middle Ages was different. The soul was associated more directly to the supernatural power(Dilman 1999; Kenny 1980). []For example according to St. Thomas Aquinas, the soul was gift from God, implanting within humans a likeness to His ultimate reason. Therefore, a sinful disobedience shows a failure to responsibly use God-gifted powers of reason and choice. Crime-as-evil took place due to the human appetites, towards worldly pleasures, were tempted by the demon to defeat our conscience embodied in our God-given soul (Enstadter and Henry 1995, p 34-35). [] Rational hedonism ( the emergence of modernity) The philosophical thinking about crime law and justice remained the same until 17th and 18th centuries, and during these centuries a significant shift in the philosophical thinking about the crime, criminal behavior and justice occurred. The general intellectual environment of the Enlightment and the criminological cohesion in the legal philosophies of Beccaria (1763) and Bentham (1996) were the origin for this philosophical shift. It is understood that the modern criminology started in mid 18th century. Since the classicism presented the criminology in perspective of human nature and behavior which was largely free of theological influence, and therefore established the locus of crime in individual thoughts and reasons instead. Which means that the classicism philosophical thinking, which was rooted in the principle of rationality, highlights personal responsibility, free choice, and hedonistic calculation, rather than putting the human nature and behavior, which was only confined t o the supernatural power determination or related to the external struggle that existed between the forces of good and evil. The utilitarian philosophical thinking of the classicism is considered a metaphysical departure from metaphysical philosophy that was largely inspired form the theology field of the Middle Ages. (6)most of the people are frightened when they first come across with theory, but still we use theories on daily basis. In our daily life we contact with many things therefore we all make assumptions about things.Theories devise some logical constructions in order to explain the natural phenomena. Although sometimes these phenomena are not observable directly, but still can be refuted or supported by some empirical findings. Therefore hypotheses are used to create a relation between theory and empirical research.And these hypotheses are testable suggestions that are logically derived from theories. The testable part of every theory is very significant because scientific hypotheses should be capable of being accepted or rejected(6). Classical: (6) Classical criminology was presented in a reaction to the barbaric system of law, justice and punishment that existed before 1789. It emphasizes largely on human rationality and free will. The Classical School was more interested in law-making and legal processing rather than studying criminals. This school of thought believed that engagement in any crime was because of the total free will and that individuals evaluated the consequences of their actions. Therefore to prevent people from committing any crime or criminal activity, Punishment is made and it must be larger than the enjoyment of criminal gains. That is why rather than defining the criminal behavior, the classical school emphasized more on the legal definition of crime. Cesare Beccaria (1738-1794) and Jeremy Bentham (1748-1832) were the two famous writers during this classical period, both were the leaders of the movement to human rights and free will(6). The Enlightment paradigm more emphasized on the free will , and selfdetermination in human behavoiur and knowledge form which the classical paradigm appeared . Since the Classical theory of philosophy, in criminology, is emerged from the 18th century theories presented by English philosopher, Jeremy Bentham and an Italian economist, Cesare Beccaria (Hollin, 2004, 2). Therefore at time in history the punishment for crime was severe, and both of the philosopher presented the theory of utility. At that time the causes of criminal and delinquent behavior of the human was looked by new theorists (like Beccaria and Bentham) , and started explaining such deviance scientifically (Juvenile, 2005, 71). Theories such as naturalism and demonology, which were presented by the European Enlightenment paradigm as explanations for these behaviors, were rejected by those theorists. So these new theories were more related to the philosophy of rationalism and humanitarianism of the Age of Enlightenment Beccaria did not present an entirely new theory in the field of criminology, but rather he wanted to make a more rational punishment for a crime (Classic, 2001). He believed that the punishments should be in hierarchal form depending on the number of times a criminal had been charged previously and more on the severity, and seriousness of the crimes. He believed that conditions under which the death penalty was given should completely depend on the severity of the crime and it should not depend on actual act committed or the level of involvement in the act. In 1764 his book An Essay on Crimes and Punishment was published , in which he discussed that why crime occurs and what is the role of society in committing such crimes. (4)He argued that all the people should be treated equally by the law and to avoid the misuse of judicial power then the punishments for particular crimes must be standardized by legislatures. Jeremy Bentham (1748-1832), another classical theorist like Beccaria also argued that humans are rational beings who make choices by exercising their free will. Thus,both of these philosophers argued that a pain involved in the potential punishment for a crime must be greater than any pleasure in that crime in order to stop the people from commiting such a crime for that pleasure. (6) Utilitarianism was the major concern of Bentham. He believed that individuals are more concerned about the probabilities of the present and future pleasures rather than considering their pains in present and future time. Therefore he believed that human calculators are calculators that act acooring to calculations, and that they use a sort of mathematical equation for all factors to make a decision whether to commit an illegal act or not. The law is made to make all people happy happiness at all and so that they can live a pleasurable life, on the other hand punishment creates unhappiness but a justification for this punishment is that it prevents greater evil that it produces as a consequence(6). The early nineteenth century criminologists stated that the philosophy of legal punishments presented by the classical school did not adequately consider the generally varying circumstances of those who were involved in criminal justice system. Therefore , theses criminologists argued that those people who are unable to differentiate between right and wrong, especially children and mentally ill persons, must not be punished with the same punishment for the crime as normal and mentally capable adults who had committed the same crimes are punished. Along with the contributions from the positivists,a later generation of criminologists, these philosopher argued that the punishment for a crime must fit the criminal, not the crime itself (4). (8) The criminal justice policies were greatly changed by Beccarias theory, especially in France, and it was expected that it would soon decrease the crime rate. But actually this was not found in any way whether this occurred or not, because there were no statistics about annual crime rate to measure whether it was going up or down. In 1827 about sixty years after Beccaria wrote his book, France published its first annual national crime statistics. These statistics showed clearly that crime rate were surprisingly regular. The crime rates for general and for specific crimes such as rape and murder remained the same from year to year. Also, some regions in the country had higher crime rates than some other regions and these differences also remained the same from year to year. The new crime statistics clearly exposed that the classical punishment policies and philosophy are failed in stopping the crime form being committed, and at the same time these suggested that there were some other factors in the society that had a greater influence on the crime in society. Due to this shift in philosophical thinking gave birth to a new paradigm of criminology, which was known as positivism. The aim of this paradigm was to study the causes of crime either in the individual or in the larger society (8). Mazoor (3) Positivism: (4)Later, the positivist school of thought in the field of criminology introduces a scientific approach to the field of criminology,and they also included the biological and medical findings in this appraoch. In the 19th century, the positivist school of thought came into existence due to the scientific revolution, especially Charles Darwin discoveries and following scientific advancements. A search for the most important and basic questions about human beings and the universe around them was started and presented by using the objective science, instead of using religious and theological beliefs or arm-chair philosophy. (6) Positivists, unlike the classical philosophers , wanted to explain the universe around them objectively. The positivist presented the deterministic view of the world, to explain the criminal behavior rather considering the legal issues, and believed that the crime could be prevented through the treatment of offenders or through the or reformation of the offenders. They observed that the biological, psychological, and social qualities determined the criminal behavior. Therefore the positivists were interested in use of scientific techniques to study those behaviors. Data was collected using these scientific techniques to explain different types of social and individuals phenomena. The positivist used the theory evolution, formed by naturalists and anthropologists, to the study criminal behavior of human beings. The focus of positivism was on systematic observations and the accumulation of evidences and objective facts within a deductive frame work, therefore moving from a more general statement to a more specific one(6). Darwin published his book On the Origin of Species in 1859 (Darwin 1859), in which he stated that Humans were the same general kind of creatures as the rest of the animals, except that they were more highly evolved or developed. After the Darwinian theory, it was started to understand human beings as creatures whose behavior was influenced by biological and cultural background instead of self-determined human beings who acted according to their free will.[16] This was the time that the first scientific studies of crime and criminal behavior started to begin. Positivism describes a method of inquiry that tries to find answers to those questions that are related to the criminal behavoir which is scientific method. The researcher observes the empirical facts of the real world by testing hypotheses to reach the ultimate truth and derives laws for their reseach work (e.g.the law of relativity). The the social sciences appreciated this kind of mode of inquiry, presented by positivist, largely through the work of August Comte (1798-1857) who is often called the founder of positivism as wel as the founder of the sociology discipline. Comte stated that theological, metaphysical, and positive or scientific are the three stages through which the knowledge passes. The scientific or positivist is considered the highest or final stage of knowledge, and through this stage of knowledge the human beings are able to find out regularities among different social phenomena to establish the predictability and control[17 (5). (5) However, the big breakthrough in the positivist criminology came when an Italian doctor Cesare Lombroso published his book Criminal Man in 1876 which earned him title of the father of criminology(5). Cesare Lombroso), was the leading philosopher of positivist school thought who (6) used the concept of determinism to replace the philosophy of free will and rationality(6). Lombroso, Influenced by Darwinian theory of evolution, started to calculate the physical features of prisoner and concluded that specific physical characteristics, such as skeletal, cranial, and neurological malformations were more corelated to the criminal behavoir. (5)In his work, Lombroso discuseed the biological aspects of the criminal behavior, and stated that since the physical characteristics determine the criminal behavoir therefore a criminal is born that way and can be differentiated from non-criminals according to these physical characteristics. Lombroso called them stigmata or characteristics. Lombrosos work was the beginning of the positivist criminology and then it is subdivided into different fields. Today biology (began with Lombroso), psychology, and sociology there are three major fields of positivist criminology. Thus, biological positivism describes the criminal within the individual by considering its physical structure; psychological positivism locates the causes by considering the personality development; whereas the sociological positivism sees the causes by looking at the social factors and social structure(5).[21] In late-nineteenth-century, another school of thought came into existence, called cartographic school, who developed statisticians work in field of criminology, and analyzed this data on population and crime. The French philosopher Lambert Adolphe Quetelet, (1796-1874), and Belgium philosopher Andrà © Michel Guerry belonged to this school of thought,. Both of these researchers collected the detailed statistical information about the crime and criminal behavior and also tried to identify and find out the circumstances that made the people to commit crime. A philosopher named Emile Durkheim (1858-1917) also had a great influence on criminology. Durkheim presented the hypothesis about the criminal behavior of people and argued that it is a normal part of all societies. He also argued that there is no such society in this world who have absolute uniformity of moral consciousness. There is some deviancy in all societies, and that includes the criminal deviance too, or otherwise they will stagnate. Durkheim also mentioned the ways in which modern and industrial societies play differed role in building the criminal behavior from those societies that were nonindustrial. Individuals in industrial societies possesses a behavior called anomie by Durkheim which is a Greek word meaning without norms. Therefore the modern societies needed to develop specialized and specific laws and criminal justice systems that were not important in early societies in order to control behavior. Sociology and Criminology In the twentieth century, the most influential approach in the field of criminology was the sociological approach to criminology, which was concerned to the study of social behavior, systems, and structures. Further it was divided into social-structural and social-process approaches in relation to criminology. Social-Structural Criminology This approaches to criminology inspect the related social circumstances and structures that have a great influence on the criminal behavior. In the 1920s and 1930s , an ecological school of criminology, was developed, through the work of Robert E. Park, Ernest Burgess, and other urban sociologists at the University of Chicago which is known as Chicago school thought. (6) Human behavior was the main focus of the Chicago school thought, which was determined by social and physical environmental factors, instead of genetic or personal characteristics. The school believed that community was the main factor in the societies that effected human behavior and that the city functioned as a microcosm. An empirical sociology was developed by researchers from this school of thought, in order to study humans behavior in their natural environment rather than looking at their social environment. Data related to individual cases combined with population statistics was collected by these theorists which constructed an important information and became foundation for criminological theories of today (6). The theorists of this school also explains relationship between the crime and social and environmental change. Similarly it also tries to explain why certain regions of a city have more tendency to attract crime than its other regions. It is found by researchers that urban areas that convert from residential to business uses are mostly targeted by crime Yet there exist another school of criminology, included in social-structural approach, known as conflict school of thought. It is based on the Marxist theories of philosophy and argued that under the system of capitalism, crime was the ultimate product of conflict between different classes. The conflict theory proposes that the laws and systems of justice in society appear as a conflict instead of consensus. Laws are made by the group of people who are in power in different societies in order to control those who are not in power. Theorists of this school suggest that those who commit crimes are not basically different from the rest of the population. Therefore they maintain instead that to determine that whether a person is a criminal or not mostly depends on the society reactions toward those who deviate from accepted norms. Conflict theorists and some other theorists argue that most of the time poor people and members of minorities are considered as criminals as compare to members of the majority and wealthy individuals. In the early 1970s another philosophical thinking in criminology field came into prominence called Critical criminology ( also known as radical criminology), which was also based on the Marxism. It also tries to explain existing social upheaval. Critical criminology is based on the economic thinking and explains the criminal behavior by considering the economical aspect of the society. Theorists form this school, argues that certain inequalities exist in the economical and social aspect of the society which cause criminal behavior and make the people to commit the crime. It does not focus much on the study of individual criminals and believes that we cannot get rid of the existing crime within the capitalist system. Like the conflict school, it also declares that Laws are made by the group of people who are in power in different societies in order to control those who are not in power and that the state and its legal system exist to advance the interests of the ruling class. Postmodernity: Conclusion: (6)Aaccording to Edwin H. Sutherland, Criminology is the body of knowledge which consider the crime as a social phenomenon. And the processes of making laws, breaking laws, and the reacting toward the breaking of laws are included in the field of criminology. Criminologists have devises a number of methods of study which vary from social to behavioral sciences. Criminologists, like other scientists, also presented their theories about crime and criminal behavior over time and place. They also used various methods to discuss the characteristics of criminals, criminal behavior, and victims. Different punishments and treatments for different crimes have been presented in societies in order prevention people from committing these crimes. Simplicity or complexity of the philosophical theories depends on relationships that are made among different field in formulating these theories. The matter of truth is that we need theory so as to better understand the function of the world around us. We often recognize what we want to perceive. The behavior of human beings is very complex to study and changes as the time and values of society change, and therefore is almost abstract. Theories related to the criminology are complex, too. The theories that I discussed in this essay are from research, both past and present, which studied the criminal behavior both with systematic observation and very careful logic(6). * The purpose of these theories are not to observe the individual field of criminology in explaining the causes of criminal activity. But instead , each of the theory tried to explain the big picture of the criminal behavoir and provided ways to prevent it. Combination of theories will be the most accurate means of explaining both criminality in general and individual crimes in particular.* (7)A number of different aspects of criminal justice policy has been presented throughout the history. The Classical School of criminology presents theories that evolved from a capital punishment type of view to more humanitarian based punishment of people. Positivist criminology stresses on the control of human behavior and crimi

Evaluation Of The Lord Of The Flies Essay -- essays research papers

Evaluation of The Lord of the Flies   Ã‚  Ã‚  Ã‚  Ã‚  Lord of the Flies is a 202 page long adventure story written by William Golding in 1954 about a number of boys marooned on a tropical island and left to fend for themselves. While on the island, they discover quite a bit of evil within themselves.   Ã‚  Ã‚  Ã‚  Ã‚  A few years after World War 2, a planeful of boys as young as 5 or 6 but most no older than 11 or 12 crashes near an uninhabited tropical island. As soon as they land, one of the eldest assumes leadership of the others, but not before befriending an overweight, asthmatic boy nicknamed Piggy. Ralph takes control of the boys and organizes a small expedition up the mountain. He meets Jack Merridew, the chief antagonist. Jack is then a leader of choir boys, but will soon turn into a leader of savages. On the mountain, Jack hunts but does not kill a pig. He vows to kill it the next time. On their return, Ralph holds an informational meeting and informs the boys that they will be safe, but that they must start a signal fire and set up temporary shelters until help can be found. A rumour of a beast is heard, but is quickly discounted as a nightmare. It will later be a major theme in the book. On the mountain, fire is created, but only through the use of Piggy's glasses. After Jack goes off to hunt and comes back, Ralph discusses the problems of people not working with Jack. Simon goes into the jungle alone and contemplates. The boys become used to the daily tasks on the island. The small children play all the time while the older ones do most of the work. The first flash of Jack's future warrior/hunter position as leader is shown as he comes back to camp with his face painted. A ship is spotted, but they find that the signal fire on the mountain has gone out, and the ship passes them by. Jack finally kills a pig, but Piggy criticizes him. In return, Jack slaps Piggy and breaks one of the lenses on his glasses. Ralph warns Jack to stop this destructive behaviour. Jack starts roasting the pig he had killed earlier. Jack does not initially give Ralph any food, but he does finally get some. Ralph calls an assembly after the feast. He verbally attacks all the boys for their neglect for the daily tasks that must be completed such as building shelters and keeping the fire lit. The fear of the beast grows even larger. Piggy begins t... ... government and rules must be carefully imposed to preserve order, like Hobbes, I would also be interested in knowing what his other philosophical positions were as he wrote this novel. Finally, I would be interested in knowing what particular event he witnessed or was part of in real life drove him to write this book. Could it have been an experience he had in World War II? What could have been so bad as to inspire a book of this passionate intensity?   Ã‚  Ã‚  Ã‚  Ã‚  Although I disagree with Golding's view of the world as basically evil, his book is certainly a good argument for that position. It shockingly reveals that none have innocence and even the best among us can be brought down to a near-beast state, as even Ralph was by the end of the book, consigned to mindless running from the evil. I find it interesting how Golding made the Beast, the Lord of the Flies, the apparent evil in this book and the focus of the hunter's search, but in fact the Beast is the hunters themselves and the evil they represent. I think that although the brutality in the book may be a bit much for some, I do not think that Golding would have been able to get his point across without it.

The Gains and Losses of Educating Rita :: Educating Rita Willy Russell Plays Essays

The Gains and Losses of Educating Rita The purpose of my essay is to explain, in considerable detail, the gains and loses of Educating Rita for it being a two-handed play. The play, ‘Educating Rita’, written by Willy Russell is very entertaining, although there are only two characters, hence the reason it is a two-handed play. The grounds on which I found it entertaining is based upon the basic plot outline which consists of Rita, a working-class Liverpool girl, with a hunger for education and Frank, her lecturer, attempts to do just that, but, their relationship changes, they become close. Close in the sense by not sharing your average perception of a student and teacher relationship. They drink and smoke together. This soon changes when Rita’s knowledge expands with the help of Frank and summer school. Summer school also helps to boost Rita’s confidence enabling her to socialise with educated people like herself. Rita divorces her husband, Denny, and gets a new flat mate called Trish. Trish has a great influence on Rita until, she discovered, Trish tried to commit suicide. Rita and Frank soon fall out however; Frank still enters her for an exam. This concludes in Rita passing her exam and fulfilling her dream of an education. She soon becomes Frank’s friend again. Other characters, such as Trish and Denny are never seen but talked about. All the scenes, throughout the play, are set in the Open University where Rita is being taught. To help me carry out this essay I watched the film, ‘Educating Rita’, in order to identify any gains and losses for the two – handed play. After having read the play and seen the movie I am struck by the large number of differences. Many small details have a great impact on how the story can and is being perceived. The movie offers a great deal of background information on events that are relevant to the play. This is an example of a big loss for ‘Educating Rita’ being a two-handed play. By seeing the deleted scenes of the play you get a greater understanding of the sequence of events. Being unable to see the deleted scenes may have lead to confusion and misinterpretation resulting in the play not achieving its full potential. The play is much more predictable in the sense that numerous actions will not take place on stage. For example, nothing taking place outside Frank's office can be seen by the audience. All action is unavoidably confined within the office. At the point in the play where Frank invites Rita to his home for dinner the audience are not set up for anything

Research Problem Essay

1 WHAT IS A RESEARCH PROBLEM? A research problem is the situation that causes the researcher to feel apprehensive, confused and ill at ease. It is the demarcation of a problem area within a certain context involving the WHO or WHAT, the WHERE, the WHEN and the WHY of the problem situation. There are many problem situations that may give rise to research. Three sources usually contribute to problem identification. Own experience or the experience of others may be a source of problem supply. A second source could be scientific literature. You may read about certain findings and notice that a certain field was not covered. This could lead to a research problem. Theories could be a third source. Shortcomings in theories could be researched. Research can thus be aimed at clarifying or substantiating an existing theory, at clarifying contradictory findings, at correcting a faulty methodology, at correcting the inadequate or unsuitable use of statistical techniques, at reconciling conflicting opinions, or at solving existing practical problems. 2 IDENTIFICATION OF THE PROBLEM The prospective researcher should think on what caused the need to do the research (problem identification). The question that he/she should ask is: Are there questions about this problem to which answers have not been found up to the present? Research originates from a need that arises. A clear distinction between the PROBLEM and the PURPOSE should be made. The problem is the aspect the researcher worries about, think about, wants to find a solution for. The purpose is to solve the problem, ie find answers to the question(s). If there is no clear problem formulation, the purpose and methods are meaningless. Keep the following in mind: †¢ Outline the general context of the problem area. †¢ Highlight key theories, concepts and ideas current in this area. †¢ What appear to be some of the underlying assumptions of this area? †¢ Why are these issues identified important? †¢ What needs to be solved? †¢ Read round the area (subject) to get to know the background and to identify unanswered questions or controversies, and/or to identify the the most significant issues for further exploration. The research problem should  be stated in such a way that it would lead to analytical thinking on the part of the researcher with the aim of possible concluding solutions to the stated problem. Research problems can be stated in the form of either questions or statements. †¢ The research problem should always be formulated grammatically correct and as completely as possible. You should bear in mind the wording (expressions) you use. Avoid meaningless words. There should be no doubt in the mind of the reader what your intentions are. †¢ Demarcating the research field into manageable parts by dividing the main problem into subproblems is of the utmost importance. 3 SUBPROBLEM(S) Subproblems are problems related to the main problem identified. Subproblems flow from the main problem and make up the main problem. It is the means to reach the set goal in a manageable way and contribute to solving the problem. 4 STATEMENT OF THE PROBLEM The statement of the problem involves the demarcation and formulation of the problem, ie the WHO/WHAT, WHERE, WHEN, WHY. It usually includes the statement of the hypothesis. 5 CHECKLIST FOR TESTING THE FEASIBILITY OF THE RESEARCH PROBLEM | | |YES |NO | |1 |Is the problem of current interest? Will the research results have social, educational or scientific value? | | | |2 |Will it be possible to apply the results in practice? | | | |3 |Does the research contribute to the science of education? | | | |4 |Will the research opt new problems and lead to further research? | | | |5 |Is the research problem important? Will you be proud of the result? | | | |6 |Is there enough scope left within the area of reseach (field of research)? | | | |7 |Can you find an answer to the problem through research? Will you be able to handle the research problem? | | | |8 |Will it be pratically possible to undertake the research? | | | |9 |Will it be possible for another researcher to repeat the research? | | | |10 |Is the research free of any ethical problems and limitations? | | | |11 |Will it have any value? | | | |12 |Do you have the necessary knowledge and skills to do the research? Are you qualified to undertake the | | | | |research? | | | |13 |Is the problem important to you and are you motivated to undertake the research? | | | |14 |Is the research viable in your situation? Do you have enough time and energy to complete the project? | | | |15 |Do you have the necessary funds for the research? | | | |16 |Will you be able to complete the project within the time available? | | | |17 |Do you have access to the administrative, statistic and computer facilities the research necessitates? | | | | |TOTAL: | | |

Chris maccandless

Tramping is too easy with all this money. My days were more exciting when I was penniless and had to forage around for my next meal†¦ I've decided that I'm going to live this life for some time to come. The freedom and simple beauty of it is Just too good to pass up. -Christopher Mishandles Currency does corrupt, it's like having power. Money is something which people can do crazy things. The desire of cash will certainly change people, or not having enough money will make some individuals be victim of crime.It's very difficult to know whether that person will handle the change in a positive manner. The greed and the ignorance can destroy the relationships from within even if it's your parents or best friends in which the outcomes will be irreparable. Money is power, which people want for themselves. The desire for money is a never ending trip and most individuals will do anything for this control. When people come in to some money, they feel superior, more powerful and above th e rest of the other people that have less . Hey start hanging in crowds with the same level of income, so they feel better. I had a friend who once talk all the time, play together and hangout. When she got older, her family came in to money big time. Now she doesn't talk to me, and never does anything with me. A ND I never get invited to her birthday parties! Only the people who had a lot of money like her were invited. The society and currency is en thing that drew Chris and his father away from each there.Chris donated $25,000 to charity; abandoned his car which was one of his possessions. Chris hated money; when he brunt his cash, he was showing that he didn't conform to society and was saying that money was useless thing. Money gives you a false and temporary sense of power, but when its gone, we realize what they have lost. Plaza add I don't know what else to write. Then send it back to me and do u have parliaments email address?

Apple’s Fdi and Globalization Essay

Globalization- Today the world has become a global village where each and every thing is interlinked.The concept of global village or global merger is based on the grounds of globalization. Now thequestion arises in one ¶s mind what is globalizationThe term globalization means the concentration of world economy in to a single international market rather than many national markets. For example, the APPLE INC, an American multinational corporation that concentrates in computer hardware and software components. It assembles its best known product i.e. ‘mac’ computer, best selling phone ‘iphone’ in china. This is because the cost of production is low due to cheap labour force. Thus globalization involves:- Free trade of goods and services Free movement of labour and capital Free access in technology Now, we will discuss the above points with more details. Free trade of goods and services- Based on APPLES INC business operation the company is selling its product such as the ‘iPhone’, ‘MAC’ computer in many countries in the world. Generally it is a US based company which is doing its business world-wide, there are no restriction for the company not to sell its product in any country. So its means free trade of goods and services. Free movement of labour and capital- In regard with APPLE INC it means, apple can move its labour force and inject capital in any country with no restriction. When talking about labour force it means the people who work for APPLE can travel from one country to the other. For instance, officers travel from one country to the other. We normally see in the news that APPLE has appointed new officers in the UK, Germany or the US. Technical team travel from one country to the other when there is a major problem where other technician can not figure out what the problem is. In terms of capita l, it means APPLE has invested capital to make industries where its product are made and assembled. They have factory in china and other countries in the world. Free access in technology- It means the the software of APPLE i.e. the ‘iOS’ are being used in many countries in the world. This is because the products that APPLE is selling use iOs software and these products are being sold in many countries in the world, so it means the technology is being freely moving from one country to the other. This encourages globalization. Another example is, a potential customer from Bangladesh looking to buy a shirt, he looks on the ‘New look’ website. It normally making the sense that, a customer can access the catalogue from any where of the world. This is commonly known as globalization. Apple Inc. is an American based multinational company whose stocks are listed in the New York Stock Exchange and NASDAQ (National Association of Securities DealersAutomated Quotations) under the symbol AAPL. The company specializes in the design,development and manufacturing of electronic equipments like computers, software and smart phones. Business strategy: Apple is currently working on the differentiation strategy by putting unique elements in the design and development of its products. The differentiation strategy is defined as a strategy that aims to develop the products and or services that have unique characteristics that are well liked by the customers and are valued by them. This strategy enhances the market position of the companies with respect to their counterparts (Porter, 1998).The success of the company in the global markets is due to its extensive focus on the market research and development for the development of its products and services. With reference to its business strategy, the company is in a continues process to build and advance the robust platform that can enhance the listing of third party content like mobile phone apps, games etc on its online stores or its iTunes store (Apple Inc.,2010). Markets and Distribution The customer segments of the company are divided into various categories. The needs of the main customers markets it caters are of small and medium businesses, education sectors,large corporations, government departments and other related markets. In order to meet the needsand wants of these consumer markets, the company is utilizing direct and indirect distributionchannels including online sales services, retail stores and direct sales force as well as third partysellers, retailers etc. Using direct sales contacts with the customers is, believed by the company,leveraging its product sales and has demonstrated as an advantage to the company over itscompetitors. In order to maximize its sales and to make sure that the buyers are receiving highquality experience, the company is in a process to expand and improve its existing channeldistribution network (Form 10-k S EC Filing, 2010). Competition The company faces aggressive competition from the other market players. According toHoover (2011) the top three competitors of Apple Inc. in United States are Fujitsu TechnologySolutions (Holding) B.V., International Business Machines Corporation and MediaNet Digital,Inc. respectively. The needs of the markets it caters are highly competitive in nature due to the ever changing and advancing technological environment and the rapid introduction of new technology based products. The main competitors of the company are following cost leadership strategies by reducing the prices of their products or by maintaining low profit margins to maintain their market share. There are various forces that can impact the business and profitability of Apple. These factors may include the marketing mix  ± product, price, place, promotion strategies, product performance, the quality and reliability of the product, innovative designs as well as then availability of up to date software services.Moreover, some of the competitors of the company have number of resources which they can utilize against the company to provide the product and service offerings related to Apple,offer the business and consumer products and services similar to Apple ¶s products at low price range(Form 10-k SEC Filings, 2010). Products and Services Apple is currently using in house manufacturing system for the production of all of its products. All the products like Mac, iphone, ipad and ipod etc. are designed, developed and marketed via its main manufacturing hub which is located in the USA. But, as mentioned earlier,the company is outsourcing the production of some of its product parts to the various international and national supply chain partners; subcontractors. Some of the components of its products, ipod, are outsourced to its subcontractor in Hong Kong from where it is sent to theoutsourced production plant of the company (Linden et al, 2007).Some of these components are of high cost. While the other products like hard drive andflash memory etc. are sent to the other companies or outsourcing companies like Toshiba inJapan or Samsung in Korea. Large number of its components is of low cost. The metalcomponents of the products are made by the outsourcing unit in Taiwan called Foxconn and the plastic components are products by the outsourcing units in Singapore (Brown, 1998, p.198).Finally these parts are assembled in the China and then transported to its sales outlets across theworld (Kahney, 2008).Outsourcing plants:It has built its integrated manufacturing and design facilities in the various countries for example in California, Singapore etc. This global network allows the company to develop andlaunch the products in its markets of America, Asia and Europe. It produces its products, for example ipads, in the Shanghai, China which has given it a cost saving advantage and lead to theincreased profitability for the company (Chaffin, 2002). But on the other hand, this outsourcing has increased the downsizing and unemployment rate in the home country (Rodriguez-Clare,2011).some of the outsourcing plants managed by the company are showing troubled situations for Apple. ConclusionThe economy of the world has now become free from any boundary. All the countries are now considered integrated with one another as one global market for carrying out variousactivities like trade, relations, etc. Evaluate: Evaluate; From one perspective, Apple’s world could not be rosier and its future shinier. Rising from the rubble of a disintegrating company in 1997, Apple has reached the pinnacle of success in 15 short years. With a market capitalization of over $500 billion, Apple is amongst the most valuable and highly profitable companies in the world. When it comes to customers, Apple is a bold innovator that leads the industry into new directions and forces others to follow. However, when it comes to the management of its supply chain and treatment of workers in the Chinese factories that make its products, it hides behind the constraints of prevailing industry practices. Foxconn and its China-based subsidiaries are owned and controlled by the Taiwan-based Hon Hai Precision Industry Co., Ltd. Most of Apple’s worker-related problems were focused on Apple’s manufacturing partner Foxconn and its subsidiaries. Reports over the past few years have described instances of Foxconn employees committing suicide, presumably from working in an extremely high stress environment. In addition there are reports of deplorable living conditions, underage workers, below-standard wages, involuntary labor, and health hazards associated with the use of toxic chemicals and inadequate air filtration systems Finally, in the closing days of 2011, Apple announced with great fanfare that it had joined the Fair Labor Association (FLA. Over the concept , Chinese factories have honed their tactics in concealing problems from the auditors by keeping workers away from plants during audit visits, maintaining multiple sets of accounting books and workers’ personnel files, coaching workers to give right answers to the auditors’ questions in terms of working hours, wage rates, and overtime, et cetera, with promises of bonuses if the auditors were satisfied and implied threats of punishment if serious problems were identified. Thus a highly choreographed audit allows for certain violations—albeit manageable—to be disclosed and promises for corrective action to be taken. Cutting out excessive hours would entail additional costs. For example, a reduction in the average working hours from the current 60-70 hours per week to 48 hours per week would entail approximately a 30 percent + increase in the labor force to maintain the current rate of output. The Indicators of Globalization There are three main economic and ï ¬ nancial indicators of globalization, these are: †¢ international trade in goods and services †¢ the transfer of money capital from one country to another †¢ the movement of people across national borders. Of the three, international trade and foreign investment are the most important. Each of the three indicators will be examined in turn. International Trade International trade means that countries become more interconnected through the exchange of goods and services, that is, through imports and exports. Multinational companies (MNCs) are major traders and account for a large proportion of international trade, with signiï ¬ cant proportions accounted for by trade between subsidiaries within the same company. So for example, Ford makes gearboxes in its factory in Bordeaux and exports them to its assembly plants in other European countries. Around one half of US manufactured exports and more than 60% of its imports ï ¬â€šow within MNCs. International trade has increased more rapidly than global output which has been increasing by around 3% per annum. 2004) Foreign Direct Investment (FDI) FDI is the main source of investment in developing countries. Recent year FDI has increased in these countries due to three reasons: – †¢ The rise of multinational companies †¢ Liberalization of world capital market †¢ Liberalization of world economies As in regard to APPLE INC, it has built factories in china to make its product so it has invested in china which is foreign direct investment. In the recent years FDI has increased in this country due to three reasons: – †¢ The rise of multinational companies †¢ Liberalization of world capital market †¢ Liberalization of world economies The advantages of these FDI are as the following: – †¢ This FDI will allow a country to invest more than their saving. It is a crucial source of investment in a country such as in china where it is difficult to encourage savings. FDI also helps to increase the import than the export. Again a FDI can be assumed as an injection which, in terms has a large multiplier effect in the economy. It creates demand in the receipent country and hence helps to increase real GDP. †¢ FDI helps to increase the employment in a country. For instance, the investment by apple in chine has created jobs for Chinese people to work and earn a living. They, sometimes offer higher wages than other national companies which helps to increases the living standard of that country. For e.g. in 1999 30 million people were employed in the developing countries directly or indirectly by the multi national companies. This has a positive externality in the economy in the long run. †¢ Sometimes FDI goes in the tradeable goods sextor of a country. Thus the c ountries export performance may increase and the country may enjoy higher competitiveness. The disadvantages if these FDI are as the following: – †¢ Multinational companies, such as APPLE tends to send back their profit to their country. This may create a balance of payment deficit in the receipient countries if they fail to increase their export earnings. †¢ Apple tends to use expertise of staffs from their country so the benefit that should come from employment becomes insignificant. †¢ Multinational companies such as these APPLE tends to locate their factories in the urban areas so there may be an increase in inequality in the economy. Again it may create pressure in the urban sector. †¢ There is a risk of tends that multinational companies such as APPLE tends to exploit the natural resources of a country like gas, coal, electricity. Thus in the long- run there may be an environmental degradation and the country may suffer from natural degradation. †¢ Deficit in the long- run- However, FDI may have positive impact on a country but they tend to be fuelled only in some developed countries.

Diversity ANZ Bank Essay

After analysing the ANZ diversity policy, I have identified two key business objectives they are trying to pursue. The first being the ageing population within Australia and the second being an international expansion into Asian economies. Ageing Population: Statistics show that Australia has an increasing population of seniors from the age of 50 and over. It is estimated to increase to 57% of the customer population by 2021, making it a large and therefore important market segment for the business overall. With this in mind, ANZ have implemented strategies within their diversity policy that will enable them to better understand the ageing demographic and attend to their specific financial needs. By integrating mature age workers within their culture, ANZ are able to retain certain skills and experiences from older employees that the younger employees may not yet have. This provides ANZ with a great advantage by being able to effectively communicate with senior customers and increasing their overall customer base. Furthermore, they have implemented the Career Extension Policy that enables senior employees to keep working on a Part-Time basis, focussing on their senior customer base. To coincide with this policy they have developed a Retirement Banking Specialist Program that provides extensive training for these employees about the 55+ customer demographic and their specific needs. International Expansion (The Asian Century) ANZ’s approach to cultural and ethnic diversity can be directly linked to their segmented markets throughout Australia, New Zealand & Asia – with the Asian economies being the primary focus of attention. The need to expand into the Asian market is a big step for Australian banks, such as ANZ, as reports suggest that the overall Asian output has doubled in just under 60 years. Reports also suggest that this is set to continue well into the  future, presenting huge opportunities for Australian business. By encouraging employees with various ethinicities into senior type roles, they are able to integrate a lot easier within a certain culture which will in turn enable them to better undertstand the people and the market. A policy ANZ have put in place that supports the Asian market integration is the AsianLink Taskforce. This is designed to provide a capable workforce to help advocate the development of an Asian capable workforce, accelerate Asia focused strategies, invest in developing Asia capabilities and also to better educate about the Asian century. Age – Ageing population By employing mature age workers and implementing the Career Extension Program and Retirment Banking Specialist Program, ANZ have been able to gain a competitive advantage over other banks that will allow them to effectively communicate and engage with their senior target market by providing them with the right economic advice to suit their current stage of life. Furthermore, by retaining mature age workers within the company culture, through the extension program, they are minimising staff turnover and retaining their skills by not replacing them with other staff. Cultural Background & Ethnicity As mentioned earlier, ANZ’s cultural & ethnic diversity approach provides them with various benefits that allows them to easier integrate into new markets and cultures, such as the Asian economies mentioned. It’s not only about having a diverse workplace culture, but it is about also promoting people with different cultural backgrounds into senior management type roles to esnure the appropriate leadership is implemented within a specific culture. Recognizing and valuing the diversity of employees within an institution is very crucial. The reason being is that different employees from different areas of the world have different talents and skills which they naturally bring to the table. These differences provide ANZ with a strong and diverse team which gears the operations of the institution in the right direction. As an ANZ customer, I witness this first hand every single time I walk into one of their branches. I truly believe they are doing a great job in creating a diverse workplace. I believe that ANZ’s diversity policy is a good example of how a policy should be structured. It is easily laid out and the sub headings are easy to navigate through to find the desired information someone maybe looking for. It endevours to target a range of key issues that create a diverse workplace that coincides with organisational goals, and provides specific policies and measures that will enbable them to achieve these. †¢Well structured with an easy flow througout navigation. This refers to the actual design of the website. †¢Professionaly written and easy to understand. †¢A continually evolving connection throughout the document. By this I mean that as you navigate through the policies, they naturally seem to coincide with one another, and the measures in place throughout. This can be related to the structure and flow (design of website too), but focussing on the evolvement of policies and measures as you continue to click through the document. †¢Some very forward thinking policies and measures. †¢A complete document with more than enough information for the general public to understand their goals and plans of action. †¢Direct point of contact to Corporate Affairs, providing the general public with a name and address for mail enquiries as well as a direct phone number to this person. Also has a feedback email account and a link to general enquiries. †¢Subscription service to keep up-to-date with all sustainablity and diversity policies. †¢Compared to the other 3 big banks, the ANZ website looks very outdated and almost incorporates a ‘90’s’ style vibe. It is well structured but does lack a modern approach. †¢Social Media hyperlinks look outdated and are not as prominent compared to the other big bank wesbites. I feel ANZ are not  embracing social media enough, which has been proven (especially for banks) to be a successful integration amongst the general public. Also, compared to the other banks Facebook pages, ANZ has the least amount of likes and followers – by a siginificant number. I would highly recommend ANZ do a website overhaul in terms of making it look more modern and culturally fitting as this current wesbite comes across too formal and not engaging enough to the general public. However, I would not change the overall structure as it is quite creative. I would also recommend they make their social media links more prominent on the website to further embrace the modern culture. Overall, ANZ’s diversity policy can be considered very effective. They have really embraced diversity within their organisation’s culture and have set benchmarks in doing so. For example, their inclusivity of sexual orientation within their policy and support for the LGBTI (Lesbian, Gay, Bisexual, Transgender & Intesrex) community is unparallel to any other organisation I have researched. They work closely with a not-for-profit organisation called ‘Pride in Diversity’ that provides Australian organisations with key information in achieving an inclusive policy with the LGBTI community. As well as this, they complete the Australian Workplace Equality Index which helps them gather results to further support their LGBTI agenda. The Australian Workplace Equality Index is considered to be the only external benchmark for inclusivity of the LGBTI community. ANZ have also got an excellent program in place for recruiting and providing opportunities for Indigenous employees through their Indigenous Action Plan. This is a strategic goal for the company, as well as a chance to provide underpriveleged Indegenous Australians with an opportunity for employment. To ensure that the policy is being adhered to, and that targets are being achieved, it is monitored by an Advisory Group, which is part of ANZ’s Australian Division Advisory Council. The group ensures that the objectives are relevant and are being achieved. As a result of these actions, ANZ have been able to employ and retain many Indigenous Australians within their workforce and maintain the organisation’s diversity. The results for 2013 indicate that a total of 93 Indigenous Australians were given traineeship  roles, with a total of 58 being recruited as employees of the organisation.