A comparison of tabloid and broadsheet newspapers Essay Example for Free

A comparison of tabloid and broadsheet newspapers Essay ? To understand the subject of this essay, I thought it would help to briefly look at the history and background of newspapers, because I believe this gradually influences people’s decisions on buying a paper today. In earlier years, the majority of people buying newspapers were all well educated, middle – class intellectuals. As a result of this many papers actually tended to follow the broadsheet format. Most people that bought a newspaper would have full intention of reading from front to back. Most papers had between four and nine pages with a lot of columns and very small print; there were not many pictures and very little graphics. This was generally because of the lack of technology available to the publishers and their printers. As time progressed, so did the technology that went into the newspapers. With this improvement in technology this enables the publishers to focus on more specific readership. In a newspaper you can find that they can now devote sectors of the newspaper to individual interests, at the same time as having more illustrations and advertisements. We investigated how tabloids and broadsheets have appeared to combine these new ideas, but somehow still have different techniques, writing styles and format. We did this by using interviews and surveys to help us gain the results we wanted. To gain further understanding of the type of people that read tabloid and broadsheet newspapers, the pupils in our class carried out a survey. The principle was to find out if there were any links between our research and the class survey, it helped us gain more knowledge on the time that papers are read during the day and what days they are tended to be read on. When the survey was complete we collected the results to find that there was quite an even spread of readers for both the tabloid paper and the broadsheet paper. Another interesting fact was that mainly broadsheets were read on the weekend rather than the working week. I recognize that this must be because of the size and depth of the broadsheet which becomes a immediate fault of the paper has it makes it very hard for somebody going to work on the train or bus to read a large paper such as ‘The Telegraph’ in such tight compact spaces. Our class also carried interviews with their friends and family to try and find out the reason behind this predilection. In the majority of cases, the time available and the content of the newspaper were concerns. Many people believed that a broadsheet were more detailed and focused on finance and politics, whereas tabloid papers tended to be more light-hearted and entertaining. There were a lot more gossip columnists and many pages devoted to entertainment and celebrities featured in ‘The Sun’. As I expected the size of the newspapers were a big matter into deciding which paper someone would buy. According to the interviewees, broadsheets were understandably an inconvenient size if they were to be read on a coffee brake or a journey as they were just too big. Tabloid papers were popular because of the advantage of there size as they can be read at spare moments during the day and contained a television guide. Personally I tend to read newspapers at the weekend and the members of my family generally make the choice of paper, I enjoy reading a tabloid a lot more than I do a broadsheet because broadsheets cover a large quantity of business and finance and I am not interested in these subjects. I enjoy reading ‘The Sun’ as it contains a lot of sport news and celebrity news. Tabloid papers in my opinion are a lot easier to read as u don’t have to take a lot of time reading each article like you do in the broadsheet newspapers. Before we actually started to examine individual articles, we made some general assertions concerning the papers contents. We all noticed that there were a surprisingly large amount of adverts in the broadsheet newspaper, which included a completely covered double-page spread on just adverts. A â€Å"British Airways† advert, covered a page of the â€Å"Daily Telegraph† the size made it eye-catching and very effective to the reader. For further exploration we compared two articles, which at the time were concerning the situation in Saudi Arabia. The first article was featured in â€Å"The Sun†, entitled, â€Å"Saudi Aid†. The second article was found in â€Å"The Daily Telegraph† entitled, â€Å"Arab states back Bush over Iraq†. My immediate observation was the difference and contrast in headlines. The tabloid headline was much shorter than that of the broadsheet, therefore the information given was. â€Å"Saudi Aid† gave the reader a suggestion of the articles content, but did not make any kind of effort to enhance on the subject. On the other hand â€Å"The Telegraph† was more informative and had a much more detailed headline, â€Å"Arab states back Bush over Iraq†. This headline refers to a specific incident which is very straight forward it also includes one of the most well known names in the world, this is a clever way of using someone’s name involved in the issue to draw in the reader the also tone suggests controversy. â€Å"The Sun† followed its brief headline with a more detailed summary, giving us further amplification on the subject. â€Å"The Telegraph† on the other hand had a sub headline of â€Å"Way cleared for countdown to war†. Again the focus of the piece was narrowed down to ass impact on their first headline. The sub headline included and extremely emotive phrase, â€Å"Countdown to War†. This gives no definite answer to the question most people were asking themselves at the time, it just leaves the possibility that it could happen in the future if the situation deteriorates. â€Å"The Sun† also included a sub headline in its article. â€Å"Saudis to aid attack on Iraq† again this repeats the word ‘aid’ from the headline but this time expanding on the content of the article. The reporter actually uses rhyme, which increases the articles appeal, because it becomes captivating and memorable. In continuing to study the format of the article, I noticed that the front pages of both pieces were very different. â€Å"The Telegraph’s† report was split into four columns, with an enlarged quote dividing the second column. In this article there was clearly more writing, and whilst I could perceive a summary, it was not highlighted in any way, like â€Å"The Sun’s† report, which had a summary in bold type and a sub heading of ‘Weapons’ halfway through the first column, such use of a sub headline created drama and tension. The summary uses colloquial language, and emotive writing such as ‘the Saudis fear they will never be safe while Saddam rules’. With added patriotism, the summary lures the reader to read on through the article, to reach the main point of the piece. Unlike the broadsheet article, there was a picture featured in the tabloid newspaper. The picture was of Jack Straw and by adding a picture the information in the article is authentic and may entice the reader to look more closely at the piece, and maybe value the reporter’s opinion more. Another creative effect is â€Å"The Suns† use of italics. By placing a chosen phrase or paragraph in italics, the reader’s attention is drawn to the chosen area, showing that the specific phrase is important, and so the reader should pay attention to it. The general tone of † the suns† article is informal throughout the piece. The reporter remains biased and doesn’t believe that the possibility of war may be resolved. The piece in â€Å"The Telegraph† takes an objective style and presents both sides of the argument, and continually stating that there is no definite war. The miscellany in reporting styles also includes the use of more formal language with words such as ‘repercussions’. I would presume that the readers of a broadsheet newspaper are more middle-class. This is a generalisation but that the fact that there is more business, finance and culture in the broadsheet newspaper. There is one similarity between the articles it is that they both include the national security adviser â€Å"Conddeezza Rice†. Overall the broadsheet newspaper includes more concept language and is rather informal, whilst the tabloid newspaper has short headlines with a catchy theme to it, instead of a more sophisticated and simple headlines brought to us by the broadsheet newspapers. A comparison of tabloid and broadsheet newspapers. (2017, Aug 04).

London is now a more global city than New York Essay

London is now a more global city than New York - Essay Example The criteria used for identification is usually based on a yardstick value which considers the producer service sector or the imminent determination which basically compares the productivity of the cities. There are a number of global cities in the world including London and New York.Economic characteristics of a global city†¢ A global city serves as the corporate headquarter for multinational corporations, financial institutions, stock exchanges, law firms and conglomerates that influence the economy of the world as a whole.London offers major business and financial services for example; it is home to more than 33% of European headquarters of Global Fortune 500.†¢ To be a global city, it should also be able to contribute some considerable financial output to the city’s regions and the nation’s GDP†¢ A global city needs to appear at the top of the cost of living.†¢ It should be home to major stock markets.More than 40% of the world's foreign equities and shares are traded in London, more than are traded in New York.Over 30% of the world's foreign exchanges take place in London, which is more than Tokyo and New York put together. New York, same to Tokyo rely mainly on their large American and Asian domestic markets while around 80% of London’s business is international.  Political characteristics†¢ London, Berlin, Tokyo, Paris among others, feature among the cities that have achieved this. New York is not among them. The standards of living or the quality of life should be considerably high.

Metaphoric comparison of Audi Manufacturing Essay

Metaphoric comparison of Audi Manufacturing - Essay Example These expressions vary depending upon the need. However, these expressions help in creating a perception of the organisation; provide information that may be used for further diagnosis of the organisation; and provide an experience of the organisation’s disposition from an emotional, sensory, and understanding perspectives. The present context of analytic study is based on exploration of the luxury car manufacturing giant, Audi manufacturing, from three different metaphoric perspectives namely, organisations as machines, organisations as intricately woven meshes and organisations as processes of flux and transformation. The process of exploration is based on literature review associated with these metaphoric expressions and information related to the manufacturing giant. In this process, besides understanding the meaning and application of these three metaphoric expressions to Audi manufacturing, critical reflection on the positive aspects of metaphoric explanations and weakne sses associated with respective metaphors will be undertaken. Originated in Germany, Audi stands as one of the top brands of luxury car manufacturers in the world. ... To possess an Audi, customers willingly wait for long time, which explains its level of success and popularity. Audi’s employees number about 60,000 across the all its production and service centres. Organisations are complex structures that function based on numerous systems, procedures, policies and practices, and requires a variety of skilled personnel that need to continuously learn and upgrade their skills in order to cater to changing external and internal demands. Hence, organisations are constantly challenged with ambiguity and uncertainty, and therefore require constant adaptation. These are achieved by constantly changing the work processes, systems, skills as well as places in contemporary times. These ever-changing patterns coerce management researchers to constantly scrutinize the internal and external environment, which ultimately result in various understandings as perceived by different individuals. These reflective perceptions have resulted in various metaphor ic expressions of contemporary organisations. On one hand, these images provide insightful information about the organisation, and on the other, they have potential to present distorted image of the organisation. Both, imminent information and distorted images have to be considered in arriving at meaningful outcomes or studies of organisations that can be of practical importance in implementing measures that could be beneficial to the business, employees and/or society and environment. The present study is aimed at understanding Audi Manufacturing through the lenses of three different metaphors, which are aptly applicable to this manufacturing giant. These finding may be used to understand the impact of metaphors on development of theory

Knowledge Management Plan for Dell Inc Case Study

Knowledge Management Plan for Dell Inc - Case Study Example Many businesses are rich in information or are able to create sufficient knowledge, but they fail to effectively share it with others or to utilize it for the overall benefits of the organization. Knowledge Management provides a management framework that helps create knowledge, share it with others and use it for the business to achieve its targeted goals (Christensen, 2003, p. 14). This paper is prepared as a report to be submitted to the CEO and management executives of Dell Inc outlining a Knowledge Management plan and useful KM strategies for the company to achieve greater competency in its business landscape. Dell Inc, a very successful fortune 500 company within few years, has recently implemented its ‘customization’ strategy for computer marketing with an objective of ‘collecting more accurate and reliable information from its customers’. This paper recommends a KM plan to Dell Inc to make use of information and knowledge that it gathers from customers to the overall benefits of the company. Knowledge is power. When it comes to a company, it is a powerful asset and critical factor to the business success. Many organizations have found effective knowledge management as an extremely useful management strategy that helps it adapt to the changes and modern requirements due to technological advances and helps gain competitive advantages. The KM is a recent development and new interdisciplinary approach to the Human Resource Management and it involves people, process and technology in an organization. This piece of research work presents a brief explanation of knowledge management and an overview of Dell Inc and it's business strategies to find an effective knowledge management plan for the company to help it gain better business outcomes.

International Political Economy of Oil and Gas Essay

International Political Economy of Oil and Gas - Essay Example The degree of dependence of the users on the oil and gas and their flexibility to adopt alternative sources of energy under the circumstances of rising oil prices determine the competitive advantage of the major oil exporting nation over the others and the degree of aggression of these economies over other countries due to the competitive advantage in the international economy (Bentley, 2002, p.199). The movement of gas prices in relation to the oil prices, the volume of used of gas and other forms of energy like electricity, solar energy, hydro-electricity used in the economies determine the impact of oil prices on the economies all over the world. In general circumstances, the rise in the oil prices leads to higher amount of national income for the oil exporting countries of the world. According to the recent report of OECD, the prices of oil are expected to soar up to 190 dollars till 2020 in terms of real value of money in today’s economy. Due to the rise in the prices of oil, the net oil importing countries face situations of economic slowdown due to the rigidity in the structure of their economies (Sengupta, 2011, p.35). The minimum wages to be paid to the labours, the cost for importing the oil from the major oil exporters, the degree of economic investments are all affected by the rise of oil prices. The oil importing economies have to transfer more national income to the international oil exporters for importing the same volume of oil. Thus the volume of oil imports tends to decrease in a situation of rising international oil prices (Mankiw, 2011, p.82). This leads to slowdown of investments in the economy of the importing countries. The subsequent implications for the net oil importing countries are inflation in the economy as the supply of goods an d services are not able to meet the demand of the markets. Due to circular flow of money, the

Human Resource Learning and Development Essay Example | Topics and Well Written Essays - 2250 words

Human Resource Learning and Development - Essay Example But with time, it was seen that many international managers were facing problems in dealing with the employees, there was high turnover, low job satisfaction and the result was that many international managers were returning to their home country. What the company lacked was the fact that it needed to train its cross cultural managers so that it can manage the hotel in the way it wanted. Thus, a training session was organized, which would tell these managers how to deal with cross cultural customers in a country which is foreign for them as well. This training was done for those international managers who plan to make their careers in any of the three Middle East countries i.e. Saudi Arabia, U.A.E and Egypt. Prior to the workshop, the managers were asked interviewed as to their knowledge of the Middle East countries. The result was that they knew very little about these countries, their working style or their cultures, even though they were well aware of what their job demands of the m. Moreover, the survey was also done which reinforced this point. (Lucas, 1994) Before discussing the specificities of the training program that the international managers will go through, it is necessary to discuss the theories of training that have been presented so that this case can be fit into these theories and it can be said that the literature which has been written on the subject of training is being thoroughly considered before starting a training session of its own. The content theories of training stresses on the vitality of such training which makes the trainee learn things based on the experience of the previous learners and the context in which they have worked. Obviously the context in which various trainees are trained is entirely different. Therefore, the context of the previous learners will not be taken into consideration. Only their knowledge and the experience that they share by the type of training they went through will be important and it will be applied to the new context of the new trainees. (Blake, 2003) The learner will be facilitated in a way which will help him relate the new knowledge being given by the knowledge that is already in his mind and then to have the process of unchanging by processing the old knowledge to become new knowledge and to be stored as such in the memory. There will even be material that the trainee can use even after the training is over and therefore, this will reinforce the learning habits which were taught in the training session and will stay with the trainee for a long time. (Keeps, 2002) The cognitive system that is studied under the content theories of training emphasizes on three factors which should be taken into consideration when a trainee is being trained. Firstly, the individual should be equipped with long term memory about a certain subject that is, he should be able to have a perfect understanding in the long term for a particular subject, in our case, it is slicing films and dealing with films in the projection room. Secondly, the processing skills of each

Family and egalitrarian partnership with a family nurse Essay

Family and egalitrarian partnership with a family nurse - Essay Example The family also comprises of various individuals with dissimilar personalities; hence, uniqueness of each household. In the research study compiled by Bell (2009), family therapy by an egalitarian nurse is one that is aimed at sustaining and promoting health to those suffering from particular infections. This is an suggestion that family therapy is one that makes sure the broad well being of the family is put under examination as well as proviso of maintenance skills on a long term basis. On another viewpoint, it would be reasonable to indicate that some family conditions may be a simpler sign of what the entire family goes through. Dealing with the infection on an individual perspective, in this case, is an indication that the syndrome is dealt with on behalf of the family, which is not obliging. This explains why there is need to deal with the infection on the family level not the person, which is only possible through the help of an egalitarian family nurse. Services offered by a family nurse can, therefore, be indicated to break the sequence of recurrence of various conditions in the individuals. As a result, family nurses offer proper assessment and handling of family infections, a feature which reduces the effects of an individual affecting the entire family. A good example would be psychotherapy on one person in the family who is diabetic. Certainly, the whole family benefits if therapy is administered effectively by the family nurse. This essay shall aim at emphasizing that families are in the best position to decide their own health goals and to accomplish them through identifying and further developing their potency as an egalitarian partner with a family nurse. This means that the family members are free and are not restricted to inquire or interact with the nurse regarding their medical condition. Fundamentally, this work shall focus on bringing out the view that family nurses have been of huge benefit in dealing with family infections. Body In the argument by Bell (2009), family nurses have a chance to proficiently assess the family as a unit. The care offered at the family level has been termed as one that targets all the participants in the family unit, which is inclusive of the members of the family, the whole family and the cultural systems that surround the relations (Bomar, 2004). An analysis of these structural systems that surround the family, a democratic relationship between the family and the family nurse allows for open interaction in the course of offering medical help; and consequently, possibility for appropriate health interventions. The family, can in this instance, be interpreted as a complex unit that needs long-term intervention. On another point of view, Bell (2009) emphasizes that the relationship between the family nurse and the family members becomes a collaborative one, since the nurse believes in the legitimacy of the structural component of the family. The kind of therapy that is being offered by th is clinician at this moment is one that is directed towards ensuring the family becomes competent in administering the therapy proposed, as opposed to the general care that is more directed to pathology (Bell, 2009). Additionally, the family members feel that the nurse and the family members believe that information on the family is in safe hands, hence respect between the two parties (Bell, 2009). Confidence in the family nurse is reinstated as the family members